“It’s an honor to be able to give to the people that I care about,” says Jones, who has been friends with Travis Kelce since they were children
Ten years ago, Aric Jones was working a marketing job and his best friend, Travis Kelce, wasn’t the Chiefs’ premiere tight end.
Fast forward a decade (and three Chiefs Super Bowl rings for Kelce), and Jones, now 33, runs his own clothing brand Homebred Legends, which he tells PEOPLE was inspired by his longtime friendship with the NFL star.
“I wanted to have something that I felt like represented us and gave us a name,” Jones says. “My motivation was my friends. It really just started from just wanting to give us something to have, something to be proud of, a platform to be able to do things and also express my creativity.”
Homebred Legends, often referred to as “Homebred” colloquially, was Jones’ answer to an opening he saw in the streetwear space, especially as somebody already interested in clothing and design.